Struggling to 'Sell'
Your Coaching?
Learn how to enroll clients without feeling pushy. Master simple sales frameworks that feel natural, confident, and aligned with your coaching values.
Master Ethical Sales
Attract the Right Clients
Build Trust That Converts
Grow a Real Coaching Business
Stop Guessing & Start Selling Authentically
Most trainers struggle because they copy old-school sales tactics that feel sleazy. Learn a proven framework that helps you guide clients toward clear decisions—without ever feeling manipulative.
Enroll More Clients Without Feeling 'Salesy'
Master the exact strategies top online coaches use to lead ethical sales conversations, build trust quickly, and increase your client base—without selling your soul.
Learn What Clients Actually Buy (Emotional Drivers)
Clients don't buy training programs—they buy transformation, identity, and relief. Learn to ask the questions that uncover the emotional drivers behind surface-level goals, so you can serve instead of pitch.
Bonus: Sales Call Practice Tool (In Full OPTS Course)
Inside the full OPTS course, you'll unlock a private Sales Bot tool (powered by ChatGPT) that lets you practice sales calls and get instant, personalized feedback—so you can level up faster than ever.
Earn Recognized CEUs
ASOC is an approved continuing education provider. Your certificate is recognized industry-wide.
0.4
NASM CEUs
4
AFAA CEUs
What's Inside the Course
7 modules. 5 worksheets. 5 quizzes. One final exam. Everything you need to sell with confidence.
Your Instructor
Emma Mattison
ASOC CEO & Lead Instructor
NASM-CPT, CNC, CES
Certified personal trainer & nutrition coach who built a six-figure online coaching business without cold DMs, dance videos, or pushy sales tactics. She teaches the exact ethical sales framework she used to get there.
Take It Further
Want to Build a Full-Time Online Training Business?
Sales is just the start. The OPTS Certificate covers the entire system — client attraction, program design, content creation, business setup, and marketing. Earn 1.9 NASM, 15 AFAA & 0.4 NSCA CEUs.
Explore the OPTS Certificate →
Frequently Asked Questions
The full course takes approximately 3–4.5 hours to complete. That breaks down to roughly 30 minutes of video content, 5–10 minutes per quiz (5 quizzes total), 20–30 minutes per worksheet (5 worksheets), and 30–40 minutes for the final exam. It's entirely self-paced, so you can spread it across a weekend or tackle it one module at a time.
Ready to Sell Your Coaching With Confidence?
Join other coaches learning to lead ethical, authentic sales conversations — and finally enroll more of the right clients. Don't leave your business growth to chance.